We are excited to announce the introduction of a new partnership with Cheshire-based car supermarket, Fords of Winsford – ‘FOW’.

AAYR ambassador Emily Ford, granddaughter of FOW Car Supermarket founders Vernon and Jean Ford, has cemented this partnership. Emily was proud to represent Great Britain at the 2024 Paris Olympic Games, winning a bronze medal in rowing.

Family values are at the heart of FOW Car Supermarket. A family business that’s passionate about change, a family business that’s now in its third generation. Operating from two locations in Winsford, Cheshire and Trafford, Manchester, FOW Car Supermarket is a multi-award-winning used car retailer located in the North West – now trading in its 66th year.

Emily says, “It’s a wonderful opportunity to accelerate change and promote awareness at such an important time in young people’s lives. AAYR have already helped over 2,500 young people develop life skills beyond the water.”

FOW Car Supermarket (Fords of Winsford) was founded in 1959. Built on the foundations of trust and honesty, the business flourished, proving great value and customer care. Today, FOW have two locations and over 2,000 quality used cars available. Buy online, reserve for free or request a personalised video, it’s that easy!

The support offered by FOW will be vital in ensuring our work continues to support young people in their journey through rowing. We are very proud to have them on board!